Case Study: Signage & Display Fabrication Business

Industry & Context

A dynamic signage fabrication business specializing in producing a wide variety of visual display products—from simple shop boards and road signs to full-scale expo stalls. Their operations rely on a diverse mix of small and specialized materials like aluminum profiles, vinyl sheets, acrylic panels, fasteners, lighting components, adhesives, and finishing supplies. Despite handling a high product variety, they struggled with routine inventory tracking and material costing.

Initial Challenges

  1. Fragmented Inventory Systems
    • The business managed an extensive array of raw materials and semi-finished items, but there was poor traceability across inventory batches, causing stock discrepancies and frequent unexpected shortages.
  2. Manual Purchasing & Materials Requisition
    • Requests for restocking came through ad hoc methods—email threads, Excel sheets, or verbal orders—leading to inconsistent procurement, incorrect quantities, and unmonitored spending.
  3. Disconnected Sales-to-Production Flow
    • The shop-floor manufacturing operations for signage and booth assembly were not linked with the sales orders in a unified system, resulting in misaligned deadlines, high lead times, and reactive work scheduling.
  4. Accounting Silos
    • Finance worked separately from operations. Costs for materials and labor were not seamlessly mapped into accounting, making accurate product costing and margin analysis difficult.

Odoo Implementation

Modules Deployed

  • Accounting
  • Inventory
  • Manufacturing (MRP)
  • Sales
  • Purchase

Key Configuration & Workflow Enhancements

  • Centralized Inventory Tracking
    • Established detailed Bill of Materials (BoMs) for different signage types and booth setups, with sub-components tracked by batch/serial number where needed (e.g., lighting modules, digital screens).
    • Utilized Odoo’s multi-location and route features. Inventory was allocated precisely to each job, and component usage automatically updated per production order.
  • Automated Purchase Requisition & Procurement
    • Implemented minimum stock rules per material type. When stock levels dropped below thresholds, draft RFQs (Request for Quotation) were generated automatically, streamlining procurement.
    • Integrated purchase orders generated directly from pending manufacturing orders, minimizing procurement delays.
  • Integrated Sales-to-Manufacturing Pipeline
    • Sales orders automatically triggered manufacturing orders using configured BoMs. This eliminated manual handoffs and ensured a smooth, traceable process.
    • Customized Kanban boards in manufacturing for tracking progress—stages like design prep, fabrication, assembly, quality check, finishing, and dispatch.
  • Comprehensive Costing & Financial Integration
    • Costs for materials, labor, and overhead were captured in real time as they flowed through inventory and manufacturing.
    • Accounting entries were automatically created for stock moves, work center labor tracking, and finished goods valuation, giving precise product-level cost insights.

Results & Business Impact

Outcome AreaImprovement Achieved
Inventory AccuracyStock discrepancies dropped by an estimated 60–70%. Real-time visibility enabled proactive restocking and reduced stockouts.
Procurement EfficiencyAutomated RFQ generation reduced order delays; lead times shortened by 25–35%.
Production SchedulingStreamlined workflow from Sales → Manufacturing → Dispatch cut cycle time and elevated customer delivery reliability.
Cost TransparencyAccurate cost tracking for materials, labor, and operations enhanced pricing decisions and improved margins.
Financial VisibilityUnified operations, inventory, and accounting increased financial clarity, enabling better forecasting and tighter fiscal oversight.

Summary

This signage fabrication company achieved impressive operational gains by adopting an integrated Odoo system that spans Sales, Manufacturing, Inventory, Purchasing, and Accounting. The result: precise inventory control across a complex materials mix, smarter procurement via automation, smoother production flow, and transparent costs from design to delivery.

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